MARKETING: MAKE YOURS WORK BETTER
What is the most effective, most inexpensive, most personal way to market your
offerings you’ve found to work for your business so far? What is that that
thing you do that attracts prospective buyers to you every time you do it and
results in profitable new sales? What method, modality or avenue makes sales
happen in your business? To win consistently in your business you must figure
this out.
Let’s
look a bit deeper.
- What’s
one thing you’d like to focus your marketing on selling more of right now?
- What’s
the compelling benefit buyers would enjoy when they buy that?
- What
positive emotions go with that benefit?
- What
words and images or sounds take and hold people’s attention to that
benefit?
- What supportive testimonials do you have for proof?
To
make more money as soon as possible your marketing needs to work splendidly. Big true fact and no secret either, most business owners have no marketing
plan, nothing written, no measurement system, no testing, nothing. Most do not
even have testimonials from satisfied buyers.
Where
should you start? Well, it would be wise to answer a few elemental marketing
questions such as the following.
- What do you sell?
- What are the benefits? What’s your proof?
- Who are your buyers?
- Why should people buy from YOU?
- What’s your Compelling Marketing Message?
- What are your options for attracting
people?
- How much can you afford to spend?
- How much of your time? What should be your
marketing schedule?
- How will you track results?
- What’s missing? How can you close the gaps?
Start
generating answers to these questions then tackle the money thing. Instead of
spending a lot of your money on advertising, invest your time instead. Put on
an event. There are some costs associated with this but not as much as a full
page yellow pages ad. Conduct a survey at your front counter or over the phone.
Cross sell and up sell, you should be doing this all the time already. Offer
incentives to current clients and customers. Solicit recommendations. And
systematically go after referrals. All these activities ought to personally
involve YOU and ought be performed and evaluated systematically.
Remember,
marketing is everything you do in your business and it must work or you will
not be happy. It’s not rocket science. It takes careful planning and systematic
implementation. And even though you probably did not go to school to learn
marketing, you can still master it.
To
Win, Make it Personal, Inexpensive, And Keep At It.
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