PERSUASION, THE KEY EVERYTHING
Wikipedia says PERSUASION is the
influence of beliefs, attitudes, intentions, motivations, or behaviors. They go
on to say that it’s a process aimed at changing a person's (or a group's)
attitude or behavior toward some event, idea, object, or other person(s), by
using written or spoken words to convey information, feelings, or reasoning, or
a combination thereof.
That’s pretty good. Persuasion certainly
is one of the several way in which you use communication. You often communicate
with the intention of persuading an individual or a group of people. With this aim
in mind, you might all want to get better at persuading huh.
Think about how important it is to be
able to get others to do what you want and immediately a few benefits for learning
to speak more persuasive should spring to mind. You’ll make more money. That’s clearly
good. You’ll be a more substantial resource when you are helping others. That’s
good too. And of course, you’ll get your way more often. These are obvious
reasons to sharpen your persuasion skills.
Now the question is HOW. What specific
communication techniques will help a person become more persuasive and how can
they be practiced and learned? Well, some of the basic techniques have names. Here
are a few: The Magic Opening technique. The Magic Word. Embedded Commands. The Suppose
Ploy. The Any Good Reason Question.
These are persuasive communication
techniques you can put to good use when you wish to get people to things for
you. Things like: Buy from you. Come in on a Saturday to help you paint the
bathroom. Drive more slowly when on the freeway at night. Or vote for you in
the upcoming election.
Of course, there are many more opportunities
to wield persuasion more effectively. You can probably think of several from
your life right now.
Persuasion, specifically outlining how
to use the techniques listed above, will be the subject of our CHALK TALK in
December 2012 meeting of the Master-Mind Alliance.
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