Sunday, August 11, 2013


One of my favorite quotations comes from playwright George Bernard Shaw. “A reasonable person tries to adapt to the world as he finds it, and an unreasonable person tries to make the world adapt to his vision. Therefore, virtually all progress in the world depends upon the actions of unreasonable people.” 

Trying to make the world adapt to a vision is exactly what an entrepreneurially-minded business person must do to build a successful enterprise. Take a vision, an idea of what he wants his business to be like and to do for him, and then do all that can reasonably be done to transform that idea into a business that is so attractive that lots of people will want to buy the products and services it offers. This is what making a business work is about. And it’s never easy. The road to business success is littered with the wreckage of those who tried and failed.

If you’re thinking of starting a new venture, taking your existing enterprise into a new direction, or growing beyond what you have now, what will it take to make your idea blossom? Answer: a Rock-Solid Foundation. Construct a solid rock upon which your enterprise will stand, then build the rest of what you need to get to where you want to be, then implement all the right behaviors and you’re likely to win.

Three essential elements form a Rock-Solid Foundation. To make your enterprise flourish you need all three. The first element is Desire: a burning ambition to convert your idea into a money-making machine. Your desire must be strong enough to weather fatigue, to fend off exhaustion, to deflect the slings and arrows that people who do not believe in you will surely hurl at you. 

The second element is Willingness: a readiness to do whatever it takes, to make the necessary trade offs, and to let nothing stand in your way.

The third element is Accountability: an innate need for completeness and answerability. Accountability is the disposition to be true to yourself, to keep your word, and to live a no excuses life style. 

If Desire is clear, if Willingness is wholehearted, and if Accountability is strong, your foundation, like a three-legged stool, will stand. Then you’ll be happy, perhaps deliriously so.

In the Master-Mind Alliance, we have a name for the three essential elements that form the foundation upon which to erect a viable enterprise. We call it “Intention.” Intention is just the right blend of Desire, Willingness, and Accountability. Just enough to form a Rock-Solid Foundation. Get Intention right and you can proceed to the next level of structure: Goals, Game Plans, Strategy, and Action. Get all that right and you’re on your way to the next level: Productivity, Profits, and Predictability. Get to this level and you’re almost home, almost done with the structure you need to get to the top. What’s at the top? Why success, happiness, and lasting contentment of course, good stuff indeed, absolutely splendid in fact.

Twenty-five million tax returns are filed by small business entities every year. That’s a lot of business owners struggling to make the world adapt to their vision. Many of them are doing just fine. You can be too. By all means, go out there and pursue worthwhile enterprise. “Be Large and In Charge.” Put together your Desire, Willingness, and Accountability to make your big dreams come true. And as G. B. Shaw instructs, try to be at least a little unreasonable today and everyday.

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